Operator-in-Chief

Both sides of the table.

Paul Lange has spent close to four decades on both sides of it: running businesses and backing them, in Europe, Asia, the Middle East, and Australia. Ad Majora is where the two halves of that record finally sit in the same chair.

He's built and run businesses across finance, technology, hospitality, and professional services, and taken five of his own companies through to exit.

There were more ventures than that, and some of them failed. He counts those as the research.

Private equity and venture capital were one part of the record: the side of the table that writes the cheque and asks the hard questions afterwards.

It's why Ad Majora takes equity where a business warrants it, and why it won't where it doesn't.

The Leadership OS Trilogy, which is The 20% Leader, Mis(très)s Entrepreneur Manifesto, and Evolve or Be Remembered, and beside it The Inheritance Manifesto.

He writes for people who would rather own the outcome than perform the part.

Total QX, the operating system Ad Majora installs, and TILE Theory, which reads where an industry is in its life cycle before a business decides what to do about it.

Operator-in-Chief. Not chairman. Not founder and chief executive.

It says what he does inside a client's business: he operates, at the top, until it runs without him.

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