A self-assessment for owners thinking about selling
Now, or one day. The buyer is the harshest reader either way.
Where we'd start
USD $200
USD $200 until the end of 31 December 2026, UTC. From 1 January 2027, USD $500.
Click below to pay by card or crypto (BTC or XMR). Then start the assessment. Your answers save as you go.
Buy the full reportNothing to buy
Both take the same 31 questions and the same 45 minutes to an hour.
If it's for someone else, give them the full report as a gift.
Most owners considering a sale have two figures in mind: the price they want, and last year's profit.
A buyer starts elsewhere. Before price comes up, they're establishing how much of what they'd be buying leaves when you do.
Whatever still depends on you is priced, and it comes off the number until it's fixed. Sometimes it ends the conversation.
The assessment reads the business in the order a buyer does, and shows where they'd press first, before they do.
Every owner answers the same 31 questions. Coming in this way, the report reads your answers as a buyer would, and each of these seven comes back with a reading. These are the readings you want, word for word as the report puts them.
The business runs without you, and a buyer can see it.
Most of next year's income is already secure.
What makes the business work would survive a change of owner.
A buyer's accountant could check your figures in a week.
Most of how the business works is written down.
You can show what the business earns, and that it will last.
Growth doesn't depend on you, and the trend backs it.
Each one starts where a buyer wants it, as in the list above. Drag it to where you think your business stands today, and see where a buyer would place you.
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Every reading where a buyer wants it
100Out of 100
A business
A buyer would see a business. What's left to do is the difference between a good price and the best one.
Worked out on this page from where you set the seven. Nothing you set is saved or sent.
A buyer won't take your word for any of these.
The 31 questions ask what they'd ask, and the report reads each of the seven from your answers. It also checks two things these can't: whether the business still makes money once you're paid properly for your work, and how much rests on your biggest customer. Either can hold the number down, whatever the seven say.
31 questions about how the business runs, plus five about the business itself, in eight parts. Allow 45 minutes to an hour, most of it spent looking things up. None of them are difficult. Several are uncomfortable, which is the point.
It's not a valuation and it doesn't say what anyone would pay. It's not financial, accounting, legal or other professional advice. It scores what you tell it: nobody checks the answers, inspects the books or telephones the accountant, so a careless half hour returns a careless number.
Have last year's revenue and the most recent accounts within reach. The sheet will email you a link if you want to finish later.
When a buyer sits down with your figures, you'll already know the three answers they'll ask about first.
With the full report, you'll also know what to do about them: the next six months, each action in order, read by a person before it's sent. Pay by card or crypto (BTC or XMR) and start straight away.
Your answers are yours. We do not sell them. We do use anonymised data, aggregated, to establish industry, regional and other statistics.